The road to your dreams

shop signageI don’t think I’ll ever forget the first real sign I saw.

Well, I’m sure it wasn’t the first sign I saw, that would be almost impossible. In today’s climate, it would be almost impossible to grow up without any exposure to signage of any time. But I remember the first sign that I saw that really stuck with me.

It was about milk. I know that may not seem very interesting, but something about the composition and design just grabbed my attention. I made me really think about milk. I’m not sure if I could even read at that point, but I connected the cow with milk in my head, or so my mother tells me. To be honest, being so young, I don’t really remember that much about the aftermath. Only the experience of seeing the sign itself.

As I grew older, I knew that I wanted to be in some kind of marketing/design area when I got into the workforce. The older I grew, the more determined I became to make a splash. To change the face signwriting forever. To become the greatest signwriters Melbourne has ever seen.

So, after getting a solid qualification under my belt, I spilled out into the world as an adult and found no one would hire me. I needed a portfolio – a portfolio I didn’t have. I’d done a couple of different designs as projects during my course, but none of that was going to be directly applicable to a marketing type scenario.

And that’s where I’m up to now. I need a job, but I haven’t got any real experience under my belt. I don’t even know where to start, in a design company or looking at smaller-scale shop signage. Melbourne is such a big and wonderful place, so full of opportunity. Sometimes it all feels a little overwhelming.