|
Segmentation Codes |
| |
Mosaic |
A geodemographic classification that describes Australia’s neighbourhoods |
|
Affluence |
An indicator of a household’s disposable income and assets |
|
Age |
A predictor of a person’s age based on first name and address characteristics |
|
Childern at Address |
An indicator of the likelihood that a household has children. Delivered as codes 1 - 6 in age bands between 0 - 11 and 12 - 18. |
|
Household Income |
A predictor of income at a household level. (Formerly Estimated Income) |
|
Factors |
Six geodemographic themes as a set of neighbourhood scores |
|
Length of Residence |
An indicator of the period of time an individual has resided at their present address. Based on real time, Length of Residence will be automatically updated each quarter. |
|
Lifestage |
New improved bandings to assist with customer insights and understanding |
|
Relations |
Indicator of household composition includes a presence of child indicator within seven succinct codes |
|
|
|
Geographical Points |
|
Micro Segments |
The neighbourhood building block (sub-CCD at 25 Households) for MOSAIC |
|
Property Level Coordinates |
G-NAF address co-ordinates for mapping, geocoding and planning |
|
CCD Level Coordinates |
Neighbourhood co-ordinates for mapping, geocoding and planning |
|
|
Software Applications |
|
Micromarketer |
Customer and market analytics package featuring fully flexible data manipulation, reporting, mapping and modeling |
|
iMarketer |
High speed and high capacity technology for analytical intelligence |
|
MOSAIC Selector |
A PC-based software tool that enables you to identify, in geodemographic terms, the people you want to communicate with |
