Acquisition Campaign - Using Customer Data Integrity and Integration
The client wished to conduct a complex customer acquisition direct mail campaign. With over 20 external prospect mailing lists obtained for mailing, exclusion data to be omitted and over 70 mailing cell combinations, the campaign needed to be successfully targeted at a household level using cost effective data analysis and data processing methods. VIEW PDF
 

Mecwa Donor Acquisition Program - Determining the most cost-effective method of customer acquisition
Mecwa wished to conduct a major acquisition campaign, aimed at increasing their brand awareness in the area, as well as seeking donations. In conducting the campaign, Mecwa wished to determine the most cost-effective method of acquiring new customers, testing addressed versus non addressed newspaper inserts and targeted versus non-targeted prospect selections. VIEW PDF
 

Database Management
Freedom Furniture wanted a robust direct marketing capability to achieve more measurable returns from its marketing expenditure.

Pacific Micromarketing played a key role in helping Freedom to realise its objective by enabling a detailed analysis of its extensive customer database. The information mined from this analysis was used to drive a direct marketing campaign pitched at Freedom’s high-value customers. Freedom is now able to rapidly deploy results-driven marketing strategies to specific customer segments. VIEW PDF
 

South Australia Tourism Commission’s ADMA Award Winning “Secrets” Campaign
As a government agency with the role of building jobs through the prosperity of the tourism industry, SATC were looking to focus their domestic consumer marketing campaign (Secrets) on influencing a key target market of “most profitable prospects” (MPP’s) to holiday in South Australia.

SATC’s challenge was to position South Australia to this target market as Australia’s premiere touring destination in a competitive domestic tourism environment. VIEW PDF
 

Micromarketing in the Contestable Energy Market - Utility Target Marketing
A major energy retailer in NSW was seeking to implement aggressive customer acquisition strategies outside and within its franchise supply area.

Pacific Micromarketing was engaged to deliver the data and software to assist the energy retailer’s customer and market intelligence. There was also scope to build a quantified and qualified measure of the market potential. Ultimately, this would support their understanding of the demographic and geo-demographic profile of both existing electricity and gas customers, and their potential across contestable locations in NSW and Victoria. VIEW PDF